Monika Assem showed her current macharten collection with special mesh / leather models and other beautiful personal accessories in the pre-Christmas season 2022 in a pop-up at the Marc Ephraim store in Karlsruhe.

Trying on and Fitting was highly desired here.

When you were looking for selected fashion pieces, personal companions or beautiful accessories and extraordinary gifts the Pop up-store was your place to be.

The macharten “Bag is Back” campaign, which debuted here at the pop-up, impressively marked the label’s revival.

For a photo production at the end of the refresh period, we put the bags through a reality check.

We gave a bag to some hand-picked Christmas shoppers who were strolling the store or the street and then photographed the flaneurs with the bag and (almost) no direction on the street outside.

Meanwhile the pop-up store is closed since the beginning of 2023. For all those who did not have the opportunity to come in the turbulent time just before Christmas, we have collected impressions from the pop-up below on this page.

Many thanks to all who made the new start possible and who accompany and support the new way. You are priceless!!!

And be curious – it remains exciting… with the new year also come new macharten models…