Monika Assem showed her current macharten collection with special mesh / leather models and other beautiful personal accessories in the pre-Christmas season 2022 in a pop-up at the Marc Ephraim store in Karlsruhe.

Trying on and Fitting was definitely encouraged here.

The pop-up store was a special place for anyone looking for special fashion, personalised companions, beautiful accessories and unusual gifts…

The macharten “Bag is Back” campaign, which debuted here at the pop-up, impressively marked the label’s revival.

Many thanks to all those who have made the macharten relaunch possible and who are accompanying and supporting the new path. You are priceless!

We gave a bag to some hand-picked Christmas shoppers who were strolling the store or the street and then photographed the flaneurs with the bag and (almost) no direction on the street outside.